“Let’s Make the World Petter – Christmas Shelter Campaign”, a social project carried out by HR agency Tribe and creative agency CAPSBOLD, received a Silver Award in the “People’s Choice PR Campaign” category at the Symbol Awards. The Christmas campaign was held in support of the Sirius Dog shelter and aimed to raise awareness of the problems faced by homeless animals.

The award recognizes not only the creativity of the project but also the effectiveness of the PR campaign in the field of social responsibility. It confirms that well-thought-out communications and emotional storytelling can inspire people to take real action and motivate them to help those who need it most.

Support for the Sirius Dog shelter is systematic and extends beyond this single campaign: the Tribe team regularly carries out charitable initiatives to help homeless animals and promote responsible pet ownership.